Most brands talk about exclusivity. I actually practice it.
Every design I release is limited to exactly 100 pieces. No more. No restocks. Ever.
This isn’t a marketing gimmick. It’s the entire point of Monksee.
When I started this brand, I made a promise to myself: I wasn’t going to build another company that chased volume at the expense of meaning. I’ve seen what unlimited production does. It turns good ideas into background noise. It turns customers into statistics.
So I chose 100.
Here’s why that number matters to me.
It forces me to make better work. When I know I’m only making 100 of something, I can’t hide behind volume. Every design has to earn its place. I spend more time on the details, the story, the fit, the feel. I’d rather release something I’m truly proud of in small numbers than something average in large ones. I also can't hype pieces because if they sit there and take a long time to sell it's pretty obvious lol.
It respects the customer. When you buy a Monksee piece, you know you’re not going to see it on every other person at the bar. That feeling is rare these days. I want the people who support me to feel like they own something special — not just another drop that got printed a thousand times.
It keeps me honest. If something sells out fast, I can’t just run another batch. I have to sit with that and make the next thing even better. It stops me from getting lazy.
It builds real connection. I’ve had customers tell me they were so excited when they saw someone else wearing Monksee — it felt like a private club — and then even cooler that they weren’t wearing the same piece. That kind of moment doesn’t happen when you make thousands.
It gives me freedom. Because I’m not chasing mass production, I can make what I actually want to make. I don’t have to water anything down or follow trends. I can be weird. I can be specific. I can take risks.
This approach isn’t for everyone. It’s not the fastest way to make money. But it’s the only way I want to do this.
Limited to 100 isn’t just a number on a product page.
It’s a promise I made to myself — and to the people who actually care about what I’m building.
I’d rather make 100 things that mean something than 10,000 things that don’t.
That’s Monksee.
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